User Acquisition

User Acquisition and Paid Traffic Management are distinct terms but with similarities in essence. Briefly speaking, they are digital marketing strategies, usually done on platforms such as Facebook and Google, with a focus on increasing and managing the quality of the flow of users on your website or application, maximizing the performance of these platforms, your revenue and contributing to achieve a healthy volume of active users every day. And we understand the need to find a qualified user so, as we are always looking for a return on advertising spend, analyzing retention, LTV, ARRPU, CPI, CTR, IPM, CVR... it's just alphabet soup that we ate for lunch here at LemonHound :)